We are further developing ELYSIS, a breakthrough aluminium smelting technology with no direct greenhouse gas emissions, in our joint venture with Alcoa. Apple and the governments of Canada and Quebec are key partners in this project, which is powered by renewable energy.
Now, we have created START Responsible Aluminium to help our customers and others in the aluminium supply chain have access to transparent and traceable information on the aluminium products we produce, from mine to market.
Think about a nutrition label on the back of all food products today. The label allows us to make more informed decisions about the food products we buy from calories and vitamins to production certifications and standards. START does the same for the aluminium lifespan, empowering you to make the choice for a more sustainable supply chain.
Our customers receive the following materials to help them make more informed purchase decisions:
The “nutrition label” for our products, providing visibility on key ESG governance criteria (Environmental, Social, and Governance).
Information and comparisons against the industry average or other product alternatives.
Our customers are supported by our Sustainability Advisory Services, an embedded consultancy that can work with you to ensure your company is making a positive social impact and achieving your sustainability goals.