The latest in the world of START Responsible Aluminium


July 25, 2022
Our new START label is here, better than ever.

Our START label helps our customers understand how their metal was made and the ESG impact throughout the process. This ...

July 21, 2022
Why does ESG matter in automotive manufacturing?

The automotive sector is aggressively reducing CO2 emissions. But net-zero strategies must account for the impact of pro...

June 29, 2022
Are you ready for the next generation beverage can?

The can you sip from this summer can help your personal carbon footprint.

May 5, 2022
Governance and Transparency Starts with Us

At START Responsible Aluminium, we understand that industry progress in governance and transparency starts with our own ...

March 25, 2022
Apple’s green technology investment revolutionizes aluminium

As a world technology leader, Apple invests in technologies that revolutionize raw materials—including aluminium.

March 17, 2022
International Women’s Day: Meet Zharni

Meet Zharni Crossley. She is setting an example for young, indigenous females everywhere.

March 16, 2022
International Women’s Day: Meet Joanne

Meet Joanne Mosbergen. When she started out as an electrical engineer in a steel rolling mill, she was the only female e...

March 14, 2022
How supermarket chatter helps us change the aluminium industry

When consumers reach for their favourite soda, salad, or fresh produce, the traditional factors of price and brand are n...

March 8, 2022
International Women's Day: Meet Michelle

Meet Michelle Marentette, casting supervisor, at our Kitimat, Canada, operations.