START Responsible Aluminium sets the standard for responsible aluminium production, providing transparency, traceability and provenance through blockchain technology, empowering you to make a more sustainable choice.

Through blockchain, START is like
the nutrition label of the aluminium industry.

Using blockchain technology, START provides transparency, traceability and provenance across all Rio Tinto Aluminium products, including the environmental, social and governance standards followed during its production.

In seeing how your aluminium is made – just like a nutrition label on the back of almost all food products – you are empowered to make a more sustainable choice.

Data is provided across 10 key criteria:

Environment

• Global Warming Potential
• Water management
• Renewable energy
• Recycled content
• Waste management

Social

• Safety performance
• Contribution to communities
• Supplier due diligence

Governance

• Governance systems
• Diversity

Transparency

• Aluminium Stewardship Initiative (ASI)
• Extractive Industries Transparency Initiative (EITI)
• Global Reporting Initiative (GRI)
• International Council on Mining & Metals (ICMM)
• International Standards Organization (ISO)
• Rio Tinto’s Sustainable Development Report
• Rio Tinto’s Annual Report
• Rio Tinto’s Climate Change Report
• United Nations Global Compact (UNGC)
• United Nations Sustainable Development Goals (UNSDG)
• United Nations Universal Declaration of Human Rights (UNUDHR)
• Voluntary Principles on Security & Human Rights (VPSHR)

Through blockchain technology you can see where your aluminium comes from, how it was made, and the environmental, social and governance standards followed during its production.

START is setting the standard for responsible aluminium.

Our customers receive a Sustainability Label, Sustainability Insights and Sustainability Letter providing transparency, traceability and provenance across Rio Tinto Aluminium products – all supported by our Sustainability Advisory Services.

Sustainability Label

It’s like the nutrition label of our products, providing transparency, traceability and provenance across important environment, social and governance criteria for Rio Tinto Aluminium’s products

Sustainability Insights

This illustrates the benefits of Rio Tinto Aluminium, providing insights and comparisons against the industry average or other product alternatives

Sustainability Letter

Provides an aggregate summary of the benefits of sourcing START Responsible Aluminium through Rio Tinto vs alternatives

Sustainability Advisory Services

An embedded consultancy that works with customers collaboratively to achieve their sustainability goals