How do we create

more sustainable

consumer electronics?

To become more sustainable, we need to see how the materials used in consumer electronics are produced. START makes it easy to see their journey and impact on people and the planet.

What materials are found in modern electronic devices?

Consumers want assurance that the materials found in devices such as smartphones and laptops are sustainable and responsibly produced. START gives them the full picture—from mine to market. Take a closer look.


Of consumers have zero tolerance for unethical behaviour, proving a greater need to source responsibly produced and sustainable materials.*


From 2021-2031, the global consumer electronics market is estimated to grow at a compound annual growth rate (CAGR) of 8.5%.*

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