What’s missing? Transparency and traceability across the aluminium value chain. START Responsible Aluminium wants to change that. Using blockchain technology, we’re setting a new standard built on supplying transparent insights.
START tells the entire story of your sustainable aluminium orders – including key environmental, social, and governance criteria (ESG criteria). You and your customers will be empowered to make responsible choices with the information provided.
General Manager, Global Marketing
and Development, Aluminium
By scanning a unique QR code, your customers will be able to instantly see detailed information on the aluminium found in their products – from mine to market.
Your START partnership includes access to our Sustainability Advisory Services team. These experts can help you achieve your sustainability goals through:
Comparative Life Cycle Assessments
Training to improve your team’s sustainability awareness
START includes three primary assets delivering key ESG criteria and production insights. These resources provide continuous assurance to your stakeholders that your aluminium sources are responsibly and sustainably produced.
Provides information across 10 ESG criteria.
Compare your aluminium against industry averages or other product alternatives.
Provides a 6-month aggregate summary of your purchases across the ten ESG criteria.
Blockchain is a secure, efficient, and trustworthy digital record repository system.
Data from every major event in the aluminium lifespan is stored in “blocks,” which are connected in a chronological chain. Each block receives a time stamp, verifying information and ensuring it can’t be changed.
A blockchain model provides unparalleled traceability and provenance on aluminium – from mine to market. Our platform will make it easy to find, track, and access information on your orders.
The START platform is available on your desktop and a mobile app. Once registered, you receive your personalised dashboard where you will be able to see all documents relevant to your aluminium orders, including certificates, order information, ESG criteria, and sustainability insights.
Rio Tinto plays a leading role in responsible, sustainable aluminium production. We understand the monumental challenge presented by climate change – and the extraordinary opportunity aluminium has in creating a more sustainable future.
From ensuring Rio Tinto’s aluminium production exceeds the strictest certifications to developing revolutionary carbon-free smelting technology to START’s role in unparalleled aluminium transparency and traceability, we’re setting a new standard.
Responsible and traceable solution
Low carbon solution
to be Performance Standard and Chain of Custody certified
23 sites certified worldwide
1st metal sale to Apple
Game changing solution
1st low carbon cans produced for Michelob Ultra
Partnership with Anheuser-Busch
1st Closed Loop Solution offering
Production of alloys made with recycled content
Setting a new ambition for responsible aluminium